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Hi! I am Tori Tracy, the owner and sole accountant for AWA Financial Services, LLC. My love for accounting started at a young age watching my grandmother run her own bookkeeping and tax business. All the grandchildren had the opportunity to work each tax season for some extra money, and the love for the industry stuck. Earlier this year I decided to leave the corporate world of private accounting at the height of my career. I held a Controller position within the real estate industry, but decided it was time to put my family first. To say taking this leap of faith and beginning AWA Financial Services was the scariest decision of my career, would be an understatement. However, it has also been the biggest blessing in my life and I have met some of the best people through this adventure.

I currently specialize in the day to day bookkeeping and helping my clients clean up their books. I have extensive experience in all aspects of accounting that I truly enjoy. My goal for each of my clients is to have financial clarity for their business to be able to grow at any pace they desire.